Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Township
Forge of Empires: Build a CityForge of Empires: Build a City
Civilization building game
8/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
30/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “Build a City”.
No filler words.
No wasted words
No filler words.
“From Farming Town to Big City”
Has a subtitle
“Civilization building game”
29/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 22 characters.
Opens with a tight hook
First paragraph is 264 characters.
2,440 characters.
Enough substance
1,587 characters.
12 bullet lines, 9 paragraph breaks.
Easy to scan
6 bullet lines, 13 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.75 average.
Rating of 4.5 or higher
4.60 average.
2,206,010 ratings.
Enough ratings to be trusted
168,173 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 8 days ago.
728 characters of release notes.
Release notes say something
252 characters of release notes.
15 languages.
Localised listing
21 languages.
310 MB.
Reasonable download size
472 MB.