Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Stilla: Skincare Scanner
Ingredient Checker & Routines
24/30 characters used.
Uses the 30 characters
20/30 characters used.
Keyword part: “Skincare Scanner”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Ingredient Checker & Routines”
Has a subtitle
“I am positive - daily manifest”
29/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 58 characters.
Opens with a tight hook
First paragraph is 435 characters.
2,643 characters.
Enough substance
3,295 characters.
5 bullet lines, 18 paragraph breaks.
Easy to scan
0 bullet lines, 10 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.50 average.
Rating of 4.5 or higher
4.62 average.
369 ratings.
Enough ratings to be trusted
662 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 383 days ago.
Updated recently
Last update 86 days ago.
596 characters of release notes.
Release notes say something
Generic notes: “Fix audio for the new users”
25 languages.
Localised listing
3 languages.
59 MB.
Reasonable download size
37 MB.