Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Oportun: Savings & Loans
Save money automatically
Only My Grameen
Both fight for
No overlap. These two are not chasing the same searches.
10/30 characters used.
Uses the 30 characters
24/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Savings & Loans”.
No filler words.
No wasted words
No filler words.
“Membership Made Easy”
Has a subtitle
“Save money automatically”
20/30 characters used.
Uses the 30 characters
24/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 216 characters.
Opens with a tight hook
First paragraph is 211 characters.
1,606 characters.
Enough substance
3,685 characters.
13 bullet lines, 10 paragraph breaks.
Easy to scan
10 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.93 average.
Rating of 4.5 or higher
4.74 average.
47,196 ratings.
Enough ratings to be trusted
289,178 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 46 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “Improvements & Bug Fixes”
Release notes say something
203 characters of release notes.
1 language.
Localised listing
2 languages.
62 MB.
Reasonable download size
192 MB.