Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
20/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Productivity”
Could not read the store page.
Uses the 30 characters
12/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 64 characters.
Opens with a tight hook
First paragraph is 279 characters.
302 characters.
Enough substance
561 characters.
1 bullet lines, 2 paragraph breaks.
Easy to scan
6 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
9 iPad screenshots.
3.39 average.
Rating of 4.5 or higher
2.92 average.
142 ratings.
Enough ratings to be trusted
75 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 12 days ago.
Generic notes: “Fixes and improvements”
Release notes say something
152 characters of release notes.
1 language.
Localised listing
5 languages.
55 MB.
Reasonable download size
8 MB.