Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
WTB Online
WTC Business10/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Mobile business banking 24/7”
7/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “business”.
First paragraph is 250 characters.
Opens with a tight hook
First paragraph is 229 characters.
401 characters.
Enough substance
359 characters.
8 bullet lines, 1 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.83 average.
Rating of 4.5 or higher
5.00 average.
5,615 ratings.
Enough ratings to be trusted
2 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 103 days ago.
Generic notes: “Version 3.38.1 • Bug fixes and performance improvements”
Release notes say something
Generic notes: “Performance enhancements and bug fixes”
2 languages.
Localised listing
3 languages.
177 MB.
Reasonable download size
94 MB.