Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
WTB Online
WTC Mobile Banking10/30 characters used.
Uses the 30 characters
18/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Finance”
7/30 characters used.
Uses the 30 characters
7/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 250 characters.
Opens with a tight hook
First paragraph is 64 characters.
401 characters.
Enough substance
976 characters.
8 bullet lines, 1 paragraph breaks.
Easy to scan
8 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.83 average.
Rating of 4.5 or higher
2.90 average.
5,615 ratings.
Enough ratings to be trusted
10 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 193 days ago.
Generic notes: “Version 3.38.1 • Bug fixes and performance improvements”
Release notes say something
180 characters of release notes.
2 languages.
Localised listing
2 languages.
177 MB.
Reasonable download size
167 MB.