Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Dev Utils
Thermals9/30 characters used.
Uses the 30 characters
8/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Mobile Developer Companion”
Has a subtitle
“Is your phone throttling?”
26/30 characters used.
Uses the 30 characters
25/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 205 characters.
Opens with a tight hook
First paragraph is 106 characters.
1,351 characters.
Enough substance
1,235 characters.
8 bullet lines, 9 paragraph breaks.
Easy to scan
4 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
2 iPad screenshots.
4.66 average.
Rating of 4.5 or higher
4.54 average.
107 ratings.
Enough ratings to be trusted
28 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 485 days ago.
Updated recently
Last update 17 days ago.
785 characters of release notes.
Release notes say something
Generic notes: “Fixes: • Fix Apple Watch crash on launch”
1 language.
Localised listing
1 language.
12 MB.
Reasonable download size
3 MB.