Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
SW Meetings
Strategy Mobile for iPad11/30 characters used.
Uses the 30 characters
24/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “ipad”.
“Business”
Has a subtitle
“Business”
8/30 characters used.
Uses the 30 characters
8/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 190 characters.
Opens with a tight hook
First paragraph is 450 characters.
190 characters.
Enough substance
2,883 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
8 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
0/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
No screenshots.
3 iPad screenshots.
iPad screenshots
5 iPad screenshots.
2.33 average.
Rating of 4.5 or higher
3.73 average.
3 ratings.
Enough ratings to be trusted
11 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 16 days ago.
Updated recently
Last update 26 days ago.
1468 characters of release notes.
Release notes say something
Generic notes: “• Support for iOS 27 and iPadOS 27”
3 languages.
Localised listing
14 languages.
54 MB.
Reasonable download size
68 MB.