Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Digital Planner for iPad
Hourly, Daily, Weekly Calendar
24/30 characters used.
Uses the 30 characters
16/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
Contains filler: “ipad”.
No wasted words
Contains filler: “ipad”.
“Hourly, Daily, Weekly Calendar”
Has a subtitle
Could not read the store page.
30/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 313 characters.
Opens with a tight hook
First paragraph is 36 characters.
3,464 characters.
Enough substance
1,663 characters.
22 bullet lines, 24 paragraph breaks.
Easy to scan
8 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
0/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
No screenshots.
10 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.32 average.
Rating of 4.5 or higher
4.45 average.
2,076 ratings.
Enough ratings to be trusted
500 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 2 days ago.
398 characters of release notes.
Release notes say something
Generic notes: “bug fix”
32 languages.
Localised listing
8 languages.
221 MB.
Reasonable download size
59 MB.