Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Xpectations!® Plus
PLS Mobile18/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Xpect more!”
Has a subtitle
“Financial Services with PLS”
11/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “pls”.
First paragraph is 318 characters.
Opens with a tight hook
First paragraph is 75 characters.
3,890 characters.
Enough substance
673 characters.
20 bullet lines, 4 paragraph breaks.
Easy to scan
3 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.82 average.
Rating of 4.5 or higher
4.71 average.
4,256 ratings.
Enough ratings to be trusted
19,527 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 324 days ago.
Updated recently
Last update 117 days ago.
182 characters of release notes.
Release notes say something
Generic notes: “Password validation on profile update Bug fixes”
1 language.
Localised listing
1 language.
276 MB.
Reasonable download size
31 MB.