Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Mobly
Kiln CommunityOnly Mobly
Both fight for
No overlap. These two are not chasing the same searches.
5/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Productivity”
Has a subtitle
Could not read the store page.
12/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 94 characters.
Opens with a tight hook
First paragraph is 87 characters.
1,072 characters.
Enough substance
87 characters.
8 bullet lines, 8 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.77 average.
20 ratings.
Enough ratings to be trusted
13 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 36 days ago.
Updated recently
Last update 53 days ago.
Generic notes: “Bug fixes and dark mode improvements”
Release notes say something
280 characters of release notes.
1 language.
Localised listing
1 language.
63 MB.
Reasonable download size
38 MB.