Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Vanilla cosmetics- ڤانيلا 
Miswag26/30 characters used.
Uses the 30 characters
6/30 characters used.
Keyword part: “ڤانيلا”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
Could not read the store page.
8/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 76 characters.
Opens with a tight hook
First paragraph is 64 characters.
548 characters.
Enough substance
2,249 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.43 average.
Rating of 4.5 or higher
4.63 average.
6,494 ratings.
Enough ratings to be trusted
10,140 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 5 days ago.
Generic notes: “- More control over existing widget - Performance Improvements”
Release notes say something
77 characters of release notes.
1 language.
Localised listing
2 languages.
61 MB.
Reasonable download size
128 MB.