Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Vanilla cosmetics- ڤانيلا 
Al Shaheera - الشهيرة26/30 characters used.
Uses the 30 characters
21/30 characters used.
Keyword part: “ڤانيلا”.
Carries a keyword, not only a brand
Keyword part: “الشهيرة”.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
“Iraq's #1 Online Beauty Store”
8/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 76 characters.
Opens with a tight hook
First paragraph is 264 characters.
548 characters.
Enough substance
730 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.43 average.
Rating of 4.5 or higher
4.47 average.
6,494 ratings.
Enough ratings to be trusted
2,095 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 25 days ago.
Generic notes: “- More control over existing widget - Performance Improvements”
Release notes say something
Generic notes: “- improvement home page design.”
1 language.
Localised listing
1 language.
61 MB.
Reasonable download size
106 MB.