Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
GAIL's Bakery
WatchHouse. UK13/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Food & Drink”
Has a subtitle
“Coffee rewards & easy ordering”
12/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 80 characters.
Opens with a tight hook
First paragraph is 144 characters.
539 characters.
Enough substance
522 characters.
3 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.27 average.
Rating of 4.5 or higher
1.00 average.
51 ratings.
Enough ratings to be trusted
1 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 5 days ago.
Updated recently
Last update 17 days ago.
Generic notes: “App improvments and fixes”
Release notes say something
Generic notes: “Bug fixes and performance improvements.”
1 language.
Localised listing
1 language.
50 MB.
Reasonable download size
116 MB.