Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
8/30 characters used.
Uses the 30 characters
8/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Simplified for you!”
Has a subtitle
“Instant Identity & Risk Check”
19/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 140 characters.
Opens with a tight hook
First paragraph is 69 characters.
520 characters.
Enough substance
1,031 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
5 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.81 average.
Rating of 4.5 or higher
4.94 average.
2,400 ratings.
Enough ratings to be trusted
28,700 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 29 days ago.
Generic notes: “Added fix on Address Form”
Release notes say something
Generic notes: “- Bug fixes - Performance improvements - UX improvements”
1 language.
Localised listing
1 language.
41 MB.
Reasonable download size
30 MB.