Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
8/30 characters used.
Uses the 30 characters
9/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Touch”.
No filler words.
No wasted words
No filler words.
“Simplified for you!”
Has a subtitle
“Mobile MLS Access”
19/30 characters used.
Uses the 30 characters
17/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “mls”.
First paragraph is 140 characters.
Opens with a tight hook
First paragraph is 70 characters.
520 characters.
Enough substance
1,185 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
13 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.81 average.
Rating of 4.5 or higher
4.86 average.
2,400 ratings.
Enough ratings to be trusted
12,802 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “Added fix on Address Form”
Release notes say something
490 characters of release notes.
1 language.
Localised listing
2 languages.
41 MB.
Reasonable download size
152 MB.