Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
CAP USA
Snapchat7/30 characters used.
Uses the 30 characters
8/30 characters. A brand this well known can afford a short title.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“# 1 Cap Store in America”
Has a subtitle
“Share the moment!”
24/30 characters used.
Uses the 30 characters
17/30 characters used.
Repeats title words: “cap”.
Adds new keywords
No words repeated from the title.
First paragraph is 30 characters.
Opens with a tight hook
First paragraph is 79 characters.
262 characters.
Enough substance
2,062 characters.
0 bullet lines, 1 paragraph breaks.
Easy to scan
22 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.90 average.
Rating of 4.5 or higher
4.51 average.
1,884 ratings.
Enough ratings to be trusted
5,952,025 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 115 days ago.
Updated recently
Last update 3 days ago.
179 characters of release notes.
Release notes say something
Generic notes: “Just a little tune-up to keep everything running smoothly!”
25 languages.
Localised listing
35 languages.
64 MB.
Reasonable download size
400 MB.