Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
My ServiceNow
Now Support13/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Remove Friction from Work”
Has a subtitle
“Always here. Always ready.”
25/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 378 characters.
Opens with a tight hook
First paragraph is 271 characters.
1,437 characters.
Enough substance
1,152 characters.
6 bullet lines, 5 paragraph breaks.
Easy to scan
7 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.68 average.
Rating of 4.5 or higher
4.19 average.
37 ratings.
Enough ratings to be trusted
27 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 142 days ago.
Updated recently
Last update 2 days ago.
356 characters of release notes.
Release notes say something
1497 characters of release notes.
26 languages.
Localised listing
26 languages.
129 MB.
Reasonable download size
140 MB.