Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Cool Cleaner
Clean Master：Storage CleanerClean Master：Storage Cleaner
Free up Space, Delete Photos
12/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Easy Clean Storage”
Has a subtitle
“Free up Space, Delete Photos”
18/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 33 characters.
Opens with a tight hook
First paragraph is 47 characters.
1,781 characters.
Enough substance
828 characters.
10 bullet lines, 19 paragraph breaks.
Easy to scan
0 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.30 average.
Rating of 4.5 or higher
4.51 average.
140 ratings.
Enough ratings to be trusted
565 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 12 days ago.
Updated recently
Last update 498 days ago.
483 characters of release notes.
Release notes say something
Generic notes: “Fix known bugs”
10 languages.
Localised listing
3 languages.
66 MB.
Reasonable download size
40 MB.