Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PenPal Messenger
Kiwichat16/30 characters used.
Uses the 30 characters
8/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Find love, ignite imagination”
Has a subtitle
“Chat with people in prison”
29/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 282 characters.
Opens with a tight hook
First paragraph is 321 characters.
1,008 characters.
Enough substance
389 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.00 average.
Rating of 4.5 or higher
3.00 average.
4 ratings.
Enough ratings to be trusted
17 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 655 days ago.
Updated recently
Last update 421 days ago.
73 characters of release notes.
Release notes say something
321 characters of release notes.
1 language.
Localised listing
1 language.
9 MB.
Reasonable download size
28 MB.