Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PenPal Messenger
LetterMe: Send Virtual LettersLetterMe: Send Virtual Letters
The magic of letter-sending
16/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Send Virtual Letters”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“The magic of letter-sending”
Could not read the store page.
Uses the 30 characters
27/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “letter”.
First paragraph is 282 characters.
Opens with a tight hook
First paragraph is 105 characters.
1,008 characters.
Enough substance
723 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
3 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.00 average.
Rating of 4.5 or higher
4.54 average.
4 ratings.
Enough ratings to be trusted
26 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 655 days ago.
Updated recently
Last update 238 days ago.
73 characters of release notes.
Release notes say something
226 characters of release notes.
1 language.
Localised listing
1 language.
9 MB.
Reasonable download size
67 MB.