Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
ShiftKey Wallet
UKG Wallet15/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Your money, on your terms”
Has a subtitle
Could not read the store page.
25/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 110 characters.
Opens with a tight hook
First paragraph is 373 characters.
2,030 characters.
Enough substance
2,524 characters.
5 bullet lines, 6 paragraph breaks.
Easy to scan
23 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.51 average.
Rating of 4.5 or higher
4.75 average.
121 ratings.
Enough ratings to be trusted
25,244 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 316 days ago.
340 characters of release notes.
Release notes say something
157 characters of release notes.
2 languages.
Localised listing
1 language.
110 MB.
Reasonable download size
44 MB.