Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
24/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Finance”
7/30 characters used.
Uses the 30 characters
7/30 characters used.
Repeats title words: “finance”.
Adds new keywords
Repeats title words: “finance”.
First paragraph is 27 characters.
Opens with a tight hook
First paragraph is 212 characters.
355 characters.
Enough substance
405 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
8 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.51 average.
Rating of 4.5 or higher
4.61 average.
469 ratings.
Enough ratings to be trusted
74 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 34 days ago.
Updated recently
Last update 51 days ago.
Generic notes: “Mobile app performance improvements and general fixes”
Release notes say something
Generic notes: “General Bug fixes & Improvement.”
2 languages.
Localised listing
1 language.
113 MB.
Reasonable download size
105 MB.