Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
30/30 characters used.
Uses the 30 characters
6/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
Contains filler: “free”, “app”.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Wifi Call.ing Now Texting App”
Could not read the store page.
Uses the 30 characters
29/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 403 characters.
Opens with a tight hook
First paragraph is 37 characters.
3,074 characters.
Enough substance
2,493 characters.
7 bullet lines, 10 paragraph breaks.
Easy to scan
25 bullet lines, 21 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.29 average.
Rating of 4.5 or higher
4.37 average.
506 ratings.
Enough ratings to be trusted
3,839 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 165 days ago.
Generic notes: “Bug fixes and performance improvement”
Release notes say something
301 characters of release notes.
1 language.
Localised listing
1 language.
112 MB.
Reasonable download size
98 MB.