Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
16/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“cities + kings + puzzles”
Could not read the store page.
Uses the 30 characters
24/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “cities”.
First paragraph is 295 characters.
Opens with a tight hook
First paragraph is 192 characters.
1,689 characters.
Enough substance
839 characters.
6 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshot is landscape.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.29 average.
Rating of 4.5 or higher
4.77 average.
617 ratings.
Enough ratings to be trusted
360 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 287 days ago.
Updated recently
Last update 216 days ago.
80 characters of release notes.
Release notes say something
Generic notes: “Performance improvements and minor fixes”
13 languages.
Localised listing
2 languages.
448 MB.
Reasonable download size
158 MB.