Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Avici: Internet finance
Moby: Trade Smarter23/30 characters used.
Uses the 30 characters
19/30 characters used.
Keyword part: “Internet finance”.
Carries a keyword, not only a brand
Keyword part: “Trade Smarter”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 72 characters.
Opens with a tight hook
First paragraph is 76 characters.
383 characters.
Enough substance
1,445 characters.
4 bullet lines, 1 paragraph breaks.
Easy to scan
16 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.45 average.
Rating of 4.5 or higher
4.55 average.
49 ratings.
Enough ratings to be trusted
233 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 5 days ago.
Updated recently
Last update 16 days ago.
Generic notes: “- Bug fixes and performance improvements.”
Release notes say something
Generic notes: “Bug fixes and performance improvements”
1 language.
Localised listing
1 language.
288 MB.
Reasonable download size
95 MB.