Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Trauma Test
Snapchat11/30 characters used.
Uses the 30 characters
8/30 characters. A brand this well known can afford a short title.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Do you have a trauma?”
Has a subtitle
“Share the moment!”
21/30 characters used.
Uses the 30 characters
17/30 characters used.
Repeats title words: “trauma”.
Adds new keywords
No words repeated from the title.
First paragraph is 160 characters.
Opens with a tight hook
First paragraph is 79 characters.
242 characters.
Enough substance
2,062 characters.
0 bullet lines, 1 paragraph breaks.
Easy to scan
22 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
8 iPad screenshots.
2.00 average.
Rating of 4.5 or higher
4.51 average.
4 ratings.
Enough ratings to be trusted
5,951,205 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 992 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “It has a default GDPR message now.”
Release notes say something
Generic notes: “Just a little tune-up to keep everything running smoothly!”
1 language.
Localised listing
35 languages.
6 MB.
Reasonable download size
400 MB.