Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
28/30 characters used.
Uses the 30 characters
24/30 characters used.
Keyword part: “Startup Plan Builder”.
Carries a keyword, not only a brand
Keyword part: “IdeaSpark”.
No filler words.
No wasted words
No filler words.
“Business Toolkit & Simulator”
Has a subtitle
“Solo business & side hustles”
28/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 40 characters.
Opens with a tight hook
First paragraph is 555 characters.
3,190 characters.
Enough substance
2,615 characters.
26 bullet lines, 13 paragraph breaks.
Easy to scan
0 bullet lines, 15 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.50 average.
Rating of 4.5 or higher
4.50 average.
16 ratings.
Enough ratings to be trusted
2 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 562 days ago.
Updated recently
Last update 43 days ago.
454 characters of release notes.
Release notes say something
Generic notes: “Minor bug fixes for a better experience.”
1 language.
Localised listing
1 language.
20 MB.
Reasonable download size
41 MB.