Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Tuyo: Buy Now, Pay Maybe
Avici: Internet financeTuyo: Buy Now, Pay Maybe
Pay for things, get some free
24/30 characters used.
Uses the 30 characters
23/30 characters used.
Keyword part: “Buy Now, Pay Maybe”.
Carries a keyword, not only a brand
Keyword part: “Internet finance”.
No filler words.
No wasted words
No filler words.
“Pay for things, get some free”
Has a subtitle
Could not read the store page.
29/30 characters used.
Uses the 30 characters
Could not read the store page.
Repeats title words: “pay”.
Adds new keywords
Could not read the store page.
First paragraph is 46 characters.
Opens with a tight hook
First paragraph is 72 characters.
1,625 characters.
Enough substance
383 characters.
4 bullet lines, 6 paragraph breaks.
Easy to scan
4 bullet lines, 1 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.38 average.
Rating of 4.5 or higher
4.45 average.
130 ratings.
Enough ratings to be trusted
49 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 17 days ago.
Updated recently
Last update 5 days ago.
1113 characters of release notes.
Release notes say something
Generic notes: “- Bug fixes and performance improvements.”
1 language.
Localised listing
1 language.
173 MB.
Reasonable download size
288 MB.