Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Tuyo: Buy Now, Pay Maybe
Aave: Save and Earn24/30 characters used.
Uses the 30 characters
19/30 characters used.
Keyword part: “Buy Now, Pay Maybe”.
Carries a keyword, not only a brand
Keyword part: “Save and Earn”.
No filler words.
No wasted words
No filler words.
“Pay for things, get some free”
Has a subtitle
“Earn up to 7.25% per year”
29/30 characters used.
Uses the 30 characters
25/30 characters used.
Repeats title words: “pay”.
Adds new keywords
Repeats title words: “earn”.
First paragraph is 46 characters.
Opens with a tight hook
First paragraph is 87 characters.
1,625 characters.
Enough substance
472 characters.
4 bullet lines, 6 paragraph breaks.
Easy to scan
6 bullet lines, 3 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.38 average.
Rating of 4.5 or higher
4.67 average.
130 ratings.
Enough ratings to be trusted
278 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 17 days ago.
Updated recently
Last update 3 days ago.
1113 characters of release notes.
Release notes say something
Generic notes: “Miscellaneous bug fixes”
1 language.
Localised listing
44 languages.
173 MB.
Reasonable download size
264 MB.