Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Wellcome Online Shop
HKTVmall – 網上購物20/30 characters used.
Uses the 30 characters
15/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “網上購物”.
No filler words.
No wasted words
No filler words.
“Great deals at your fingertips”
Has a subtitle
“Shopping”
30/30 characters used.
Uses the 30 characters
8/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 97 characters.
Opens with a tight hook
First paragraph is 22 characters.
126 characters.
Enough substance
961 characters.
0 bullet lines, 1 paragraph breaks.
Easy to scan
8 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.46 average.
Rating of 4.5 or higher
4.54 average.
76 ratings.
Enough ratings to be trusted
456 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “We have fixed some bugs to provide a better experience”
Release notes say something
118 characters of release notes.
3 languages.
Localised listing
2 languages.
138 MB.
Reasonable download size
393 MB.