Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
The R&I Guys
DentMate12/30 characters used.
Uses the 30 characters
8/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Business”
Could not read the store page.
Uses the 30 characters
8/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 372 characters.
Opens with a tight hook
First paragraph is 244 characters.
1,849 characters.
Enough substance
871 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
7 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
4.09 average.
4 ratings.
Enough ratings to be trusted
11 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 16 days ago.
Updated recently
Last update 65 days ago.
Generic notes: “New icon, bugs, and fixes”
Release notes say something
Generic notes: “Minor update to correct photo uploads Updated descriptions for Data Co…”
1 language.
Localised listing
1 language.
112 MB.
Reasonable download size
44 MB.