Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
iProtect: Security & Privacy
Web Protection & Total Secure
28/30 characters used.
Uses the 30 characters
17/30 characters used.
Keyword part: “Security & Privacy”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
“Web Protection & Total Secure”
Has a subtitle
“Privacy & Security”
29/30 characters used.
Uses the 30 characters
18/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “security”.
First paragraph is 80 characters.
Opens with a tight hook
First paragraph is 50 characters.
2,105 characters.
Enough substance
1,886 characters.
14 bullet lines, 7 paragraph breaks.
Easy to scan
4 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshot is landscape.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.35 average.
Rating of 4.5 or higher
4.37 average.
48 ratings.
Enough ratings to be trusted
5,372 ratings.
No recent written reviews available.
Recent reviews are positive
Last 40 written reviews average 3.0★.
Last update 168 days ago.
Updated recently
Last update 644 days ago.
Generic notes: “Fix bugs”
Release notes say something
Generic notes: “Fixes and improvements.”
9 languages.
Localised listing
9 languages.
36 MB.
Reasonable download size
28 MB.