Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
iProtect: Security & Privacy
Security Master - Data PrivacyiProtect: Security & Privacy
Web Protection & Total Secure
28/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Security & Privacy”.
Carries a keyword, not only a brand
Keyword part: “Data Privacy”.
No filler words.
No wasted words
No filler words.
“Web Protection & Total Secure”
Has a subtitle
“Check protection, block popups”
29/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 80 characters.
Opens with a tight hook
First paragraph is 233 characters.
2,105 characters.
Enough substance
1,835 characters.
14 bullet lines, 7 paragraph breaks.
Easy to scan
4 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshot is landscape.
Portrait panels up front
First screenshot is landscape.
4 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.35 average.
Rating of 4.5 or higher
4.40 average.
48 ratings.
Enough ratings to be trusted
3,986 ratings.
No recent written reviews available.
Recent reviews are positive
Last 16 written reviews average 3.1★.
Last update 168 days ago.
Updated recently
Last update 186 days ago.
Generic notes: “Fix bugs”
Release notes say something
Generic notes: “Improved user analytics”
9 languages.
Localised listing
1 language.
36 MB.
Reasonable download size
20 MB.