Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Luminar: Photo Editor Pro
Evoto: Photo Editor & RetouchEvoto: Photo Editor & Retouch
Enhance Portrait, Background
25/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Photo Editor Pro”.
Carries a keyword, not only a brand
Keyword part: “Photo Editor & Retouch”.
No filler words.
No wasted words
No filler words.
“AI Edit, Enhance & Retouch”
Has a subtitle
“Enhance Portrait, Background”
26/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 253 characters.
Opens with a tight hook
First paragraph is 40 characters.
3,927 characters.
Enough substance
3,746 characters.
16 bullet lines, 16 paragraph breaks.
Easy to scan
18 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.76 average.
Rating of 4.5 or higher
4.91 average.
4,588 ratings.
Enough ratings to be trusted
2,861 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Luminar Mobile 4.4.2: Faster and steadier • Stability and performance …”
Release notes say something
Generic notes: “· Bug fixes and performance improvements”
21 languages.
Localised listing
13 languages.
643 MB.
Reasonable download size
790 MB.