Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Tolan: Your Friendly Guide
Lightly: Wellbeing CompanionLightly: Wellbeing Companion
Reface Lithuania UAB
26/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Your Friendly Guide”.
Carries a keyword, not only a brand
Keyword part: “Wellbeing Companion”.
No filler words.
No wasted words
No filler words.
“Made for everyday life”
Has a subtitle
Could not read the store page.
22/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 28 characters.
Opens with a tight hook
First paragraph is 281 characters.
492 characters.
Enough substance
1,915 characters.
0 bullet lines, 6 paragraph breaks.
Easy to scan
1 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.78 average.
182,867 ratings.
Enough ratings to be trusted
5,126 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 7 days ago.
Generic notes: “Various bug fixes and improvements”
Release notes say something
Generic notes: “Thank you for being with us! This update includes: General improvement…”
1 language.
Localised listing
5 languages.
780 MB.
Reasonable download size
119 MB.