Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Quip - Docs, Chat, Sheets
Wickr EnterpriseOnly Quip
Both fight for
No overlap. These two are not chasing the same searches.
Only Wickr Enterprise
25/30 characters used.
Uses the 30 characters
16/30 characters used.
Keyword part: “Docs, Chat, Sheets”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Productivity”
Has a subtitle
Could not read the store page.
12/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 327 characters.
Opens with a tight hook
First paragraph is 55 characters.
1,656 characters.
Enough substance
855 characters.
0 bullet lines, 6 paragraph breaks.
Easy to scan
5 bullet lines, 1 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
1 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
2.87 average.
25,705 ratings.
Enough ratings to be trusted
53 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 60 days ago.
Updated recently
Last update 22 days ago.
286 characters of release notes.
Release notes say something
Generic notes: “Thanks for downloading the latest version of Wickr Enterprise. Updat…”
12 languages.
Localised listing
7 languages.
65 MB.
Reasonable download size
183 MB.