Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Overstock
Birch Lane9/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Save on Furniture, Rugs & More”
Has a subtitle
“Classic, well-made furniture.”
30/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 68 characters.
Opens with a tight hook
First paragraph is 254 characters.
549 characters.
Enough substance
1,237 characters.
5 bullet lines, 7 paragraph breaks.
Easy to scan
8 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.82 average.
Rating of 4.5 or higher
4.89 average.
2,404 ratings.
Enough ratings to be trusted
9,348 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “• Bug fixes and performance improvements”
Release notes say something
Generic notes: “Thank you for updating the Birch Lane app! This version has more perfo…”
1 language.
Localised listing
2 languages.
157 MB.
Reasonable download size
282 MB.