Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Overstock
West Elm9/30 characters used.
Uses the 30 characters
8/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Save on Furniture, Rugs & More”
Has a subtitle
“Modern Home, Design & Registry”
30/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 68 characters.
Opens with a tight hook
First paragraph is 454 characters.
549 characters.
Enough substance
1,254 characters.
5 bullet lines, 7 paragraph breaks.
Easy to scan
5 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.82 average.
Rating of 4.5 or higher
4.78 average.
2,404 ratings.
Enough ratings to be trusted
5,586 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 43 days ago.
Generic notes: “• Bug fixes and performance improvements”
Release notes say something
Generic notes: “Minor improvements and bug fixes”
1 language.
Localised listing
1 language.
157 MB.
Reasonable download size
257 MB.