Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
DG Benefits
Nectar - Employee RecognitionBoth fight for
No overlap. These two are not chasing the same searches.
Only Nectar
11/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Employee Recognition”.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
“Employee Recognition”
8/30 characters used.
Uses the 30 characters
20/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “employee”, “recognition”.
First paragraph is 472 characters.
Opens with a tight hook
First paragraph is 144 characters.
472 characters.
Enough substance
466 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
3 iPad screenshots.
2.69 average.
Rating of 4.5 or higher
4.38 average.
35 ratings.
Enough ratings to be trusted
98 ratings.
Last 11 written reviews average 1.5★.
Recent reviews are positive
Last 40 written reviews average 4.7★.
Last update 686 days ago.
Updated recently
Last update 577 days ago.
Generic notes: “- Bug fixes and enhancements - Critical login issue resolved”
Release notes say something
Generic notes: “Bug fixes for handling deep links”
1 language.
Localised listing
1 language.
33 MB.
Reasonable download size
3 MB.