Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
15/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Self Service Auto Parts”
Has a subtitle
“Business”
23/30 characters used.
Uses the 30 characters
8/30 characters used.
Repeats title words: “auto”, “parts”.
Adds new keywords
No words repeated from the title.
First paragraph is 224 characters.
Opens with a tight hook
First paragraph is 93 characters.
1,229 characters.
Enough substance
3,106 characters.
5 bullet lines, 2 paragraph breaks.
Easy to scan
0 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.18 average.
Rating of 4.5 or higher
4.84 average.
22 ratings.
Enough ratings to be trusted
864 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 392 days ago.
Updated recently
Last update 3 days ago.
89 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and Enhancements”
1 language.
Localised listing
1 language.
31 MB.
Reasonable download size
89 MB.