Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
20/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Tumblr Dashboard App”.
No filler words.
No wasted words
Contains filler: “app”.
“Tabbed Feeds & Media Grid”
Has a subtitle
“One-Handed Tumblr Client”
25/30 characters used.
Uses the 30 characters
24/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “tumblr”.
First paragraph is 381 characters.
Opens with a tight hook
First paragraph is 40 characters.
2,377 characters.
Enough substance
1,219 characters.
15 bullet lines, 15 paragraph breaks.
Easy to scan
13 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
3 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
3.00 average.
2 ratings.
Enough ratings to be trusted
3 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 20 days ago.
Updated recently
Last update 31 days ago.
Generic notes: “Minor bug fixes.”
Release notes say something
Generic notes: “Bulk actions are now available on user pages, search results, and Like…”
1 language.
Localised listing
2 languages.
20 MB.
Reasonable download size
113 MB.