Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
17/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Social Networking”
Could not read the store page.
Uses the 30 characters
17/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 172 characters.
Opens with a tight hook
First paragraph is 287 characters.
172 characters.
Enough substance
1,390 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
0 bullet lines, 9 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.50 average.
Rating of 4.5 or higher
3.00 average.
30 ratings.
Enough ratings to be trusted
2 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 66 days ago.
Updated recently
Last update 577 days ago.
160 characters of release notes.
Release notes say something
Generic notes: “Bug fixes, minor improvements, and more.”
1 language.
Localised listing
2 languages.
65 MB.
Reasonable download size
114 MB.