Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Cleaner Plan - Storage & Dupes
Free Up Space & Photos Org
30/30 characters used.
Uses the 30 characters
22/30 characters used.
Keyword part: “Storage & Dupes”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
“Free Up Space & Photos Org”
Has a subtitle
“Keep your Phone storage clean”
26/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 94 characters.
Opens with a tight hook
First paragraph is 251 characters.
3,072 characters.
Enough substance
2,434 characters.
15 bullet lines, 10 paragraph breaks.
Easy to scan
11 bullet lines, 6 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.20 average.
Rating of 4.5 or higher
4.17 average.
100 ratings.
Enough ratings to be trusted
149 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 36 days ago.
Updated recently
Last update 45 days ago.
135 characters of release notes.
Release notes say something
Generic notes: “Improved app performance and added new features.”
11 languages.
Localised listing
10 languages.
176 MB.
Reasonable download size
34 MB.