Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Duo Messenger
Threema OnPrem13/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Secure. Anonymous. Private.”
Has a subtitle
“Self-Hosted Business Messaging”
27/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 198 characters.
Opens with a tight hook
First paragraph is 371 characters.
1,413 characters.
Enough substance
970 characters.
4 bullet lines, 4 paragraph breaks.
Easy to scan
7 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
6 iPad screenshots.
2.33 average.
Rating of 4.5 or higher
5.00 average.
3 ratings.
Enough ratings to be trusted
2 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 530 days ago.
Updated recently
Last update 5 days ago.
Generic notes: “Bug fix We're always excited to hear from you! Please feel free to co…”
Release notes say something
568 characters of release notes.
15 languages.
Localised listing
19 languages.
44 MB.
Reasonable download size
111 MB.