Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Duo Messenger
Atom Messenger13/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Secure. Anonymous. Private.”
Has a subtitle
“Messaging private & anonymous”
27/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 198 characters.
Opens with a tight hook
First paragraph is 274 characters.
1,413 characters.
Enough substance
2,226 characters.
4 bullet lines, 4 paragraph breaks.
Easy to scan
8 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
0 iPad screenshots.
2.33 average.
Rating of 4.5 or higher
No ratings yet.
3 ratings.
Enough ratings to be trusted
0 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 530 days ago.
Updated recently
Last update 268 days ago.
Generic notes: “Bug fix We're always excited to hear from you! Please feel free to co…”
Release notes say something
Generic notes: “update for iOS 26.2”
15 languages.
Localised listing
3 languages.
44 MB.
Reasonable download size
42 MB.