Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Duo Messenger
Pryvate: Encrypted MessengerPryvate: Encrypted Messenger
Pryvate. The Privacy Platform.
13/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Encrypted Messenger”.
No filler words.
No wasted words
No filler words.
“Secure. Anonymous. Private.”
Has a subtitle
“Pryvate. The Privacy Platform.”
27/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “pryvate”.
First paragraph is 198 characters.
Opens with a tight hook
First paragraph is 99 characters.
1,413 characters.
Enough substance
2,498 characters.
4 bullet lines, 4 paragraph breaks.
Easy to scan
11 bullet lines, 24 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
8 iPad screenshots.
2.33 average.
Rating of 4.5 or higher
4.35 average.
3 ratings.
Enough ratings to be trusted
72 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 530 days ago.
Updated recently
Last update 10 days ago.
Generic notes: “Bug fix We're always excited to hear from you! Please feel free to co…”
Release notes say something
175 characters of release notes.
15 languages.
Localised listing
16 languages.
44 MB.
Reasonable download size
125 MB.