Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Envy: Envelope Budget Planner
Money Cash Expense Tracker
21/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Envelope Budget Planner”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Money Cash Expense Tracker”
Could not read the store page.
Uses the 30 characters
26/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 46 characters.
Opens with a tight hook
First paragraph is 18 characters.
2,463 characters.
Enough substance
2,713 characters.
10 bullet lines, 9 paragraph breaks.
Easy to scan
26 bullet lines, 8 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
4.77 average.
4,842 ratings.
Enough ratings to be trusted
823 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 91 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Improves performance and fixes crashes.”
Release notes say something
927 characters of release notes.
8 languages.
Localised listing
1 language.
210 MB.
Reasonable download size
6 MB.