Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Pennies: Budget & Bill Tracker
Expense organizer and manager
21/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Budget & Bill Tracker”.
No filler words.
No wasted words
No filler words.
“Saving is fun!”
Has a subtitle
“Expense organizer and manager”
14/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 46 characters.
Opens with a tight hook
First paragraph is 250 characters.
2,463 characters.
Enough substance
3,729 characters.
10 bullet lines, 9 paragraph breaks.
Easy to scan
2 bullet lines, 23 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
4.57 average.
4,842 ratings.
Enough ratings to be trusted
1,814 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 91 days ago.
Updated recently
Last update 33 days ago.
Generic notes: “Improves performance and fixes crashes.”
Release notes say something
360 characters of release notes.
8 languages.
Localised listing
12 languages.
210 MB.
Reasonable download size
87 MB.