Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Glow - AI Skin Scanner
Halo: Clear Skin in 55 Days22/30 characters used.
Uses the 30 characters
27/30 characters used.
Keyword part: “AI Skin Scanner”.
Carries a keyword, not only a brand
Keyword part: “Clear Skin in 55 Days”.
No filler words.
No wasted words
No filler words.
“Get your ratings and routine”
Has a subtitle
“#1 Skincare App”
28/30 characters used.
Uses the 30 characters
15/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 42 characters.
Opens with a tight hook
First paragraph is 55 characters.
1,575 characters.
Enough substance
1,260 characters.
6 bullet lines, 7 paragraph breaks.
Easy to scan
4 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.84 average.
Rating of 4.5 or higher
4.80 average.
2,219 ratings.
Enough ratings to be trusted
2,740 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 394 days ago.
Updated recently
Last update 264 days ago.
Generic notes: “Bug fixes”
Release notes say something
Generic notes: “Thank you for using Halo! We've squashed some bugs and added minor per…”
1 language.
Localised listing
1 language.
36 MB.
Reasonable download size
39 MB.